The programme

Welcome: A Room of People Who Get It

Chairperson’s introduction. Setting the scene for a morning of candid exchanges, practical insights and a little friendly competition. What are the common challenges facing cybersecurity marketers, and what can we learn from one another.

Panel: AI Leverage in Marketing – What’s Working? What’s Changing?

Where AI is delivering value, where it is exposing weaknesses and where the human touch matters more than ever. Practitioners share practical examples of how AI is changing day-to-day marketing and what this means for our roles.

• Practical examples of AI that is genuinely useful.
• Scaling output without sacrificing quality or adding noise.
• Why judgement, relationships and creativity remain critical.
• What we have learned from putting AI to work.

Panel: GTM Keeping Pace – Are We Visible, Credible and Aligned Everywhere?

An honest look at how cybersecurity marketing teams are keeping their go-to-market strategies, operations and content up to date, and whether marketing and business priorities are pulling in the same direction.

• Small teams, ambitious targets: how do we compete without simply producing more content?
• From account research to event follow-up: where is engagement improving?
• How is AI search changing brand visibility, content strategy and the way buyers discover us?
• Are we measuring meaningful commercial outcomes or just generating more impressive-looking dashboards?
• What happens to trust, differentiation and relationships when everyone has access to the same technology?
• Are marketing and business priorities aligned, and how do we know?

Founder Fireside Lessons: From Start-Up to Scale-Up 

How do you evolve your marketing without losing what made your business credible in the first place? How are AI security companies launching and understanding the fast-moving market? A candid conversation about the transition from stealth mode to early-stage cybersecurity start-up to a more established market presence.

• Recognising when your existing brand and positioning are beginning to limit growth.
• Building the business case for brand investment with a sceptical CEO or CFO.
• Leadership, and bringing the business and the market with you.
• Deciding what to retain and what to change.
• Lessons learned from founders and CMOs, and what they would do differently.

Coffee break and CyberCMO 360 Circle: Meet Your Mentor-Mentee. Be Both.

Everyone has something to share and something to learn. Before the summit, complete two short questions: ‘I can help with…’ and ‘I’d love advice on…’. Pulse will curate reciprocal peer matches. What would you tell your younger marketing self, and what would you like advice on today, in general or in a specific area? Find your match at the break. There is no formal mentoring commitment, just useful conversations.

Ask Me Anything panel: The CISO – Your Customer, Unfiltered

Bring the questions you have always wanted to ask your customers. Stop guessing what your buyers want to hear, and ask them.

We spend enormous amounts of time developing messaging, campaigns and content for CISOs. But how well do we really understand their priorities, pressures and buying decisions? For this session, CISOs take the stage and cybersecurity marketers ask the questions. No rehearsed sales pitches, just an open exchange about what earns attention, builds credibility and influences decisions.

Questions we want answered

• How do we stand out in an increasingly crowded and AI-saturated cybersecurity market? Building credibility, consistency and differentiation across channels.
• What makes you pay attention to an unfamiliar security vendor?
• What do marketers consistently misunderstand about your role?
• What makes messaging credible, and what makes you switch off?
• How are consolidation pressures changing your approach to vendors?
• What role do peers, analysts, research and events play in your buying journey?
• What would you like cybersecurity marketers to stop doing, and to do more of?

CyberCMO Playbook: Peer Working Roundtables

Five tables. Shared challenges. Practical ideas to take home. Choose the conversation most relevant to your current priorities and work through real-world challenges with fellow cybersecurity marketers.

These are collaborative working discussions, not presentations. Each table will be encouraged to identify practical approaches, useful lessons and ideas worth sharing with the wider room.

Table 1: Getting GTM Alignment Right

Marketing, sales and executive leadership. How do we build a shared commercial strategy rather than operate as separate functions? Aligning expectations, ownership, investment and the definition of success.

Table 2: Delivering Pipeline and Revenue Growth

From automation and account intelligence to pipeline generation and attribution. What is moving the needle on pipeline and revenue, and how do we avoid adding complexity for its own sake?

Table 3: Field, Channel & Partner Marketing

Turning ecosystems into commercial opportunity. Making events, alliances and partner programmes work harder together. How can we create more valuable engagement, improve follow-through and demonstrate influence on revenue?

Table 4: The CMO’s First 90 Days

New role, big expectations: where do you start? Building trust with the CEO, sales leadership and wider team. What to prioritise, what to challenge and what to leave alone.

Table 5: Security Research, Product PR & Content Marketing

Turning complex research and internal expertise into useful, compelling stories and coverage. How do we get more from busy subject-matter experts, educate our market and create content that adds something new?

Open mic: Meaningful Events – Beyond the Badge Scan

• What does a successful event actually look like beyond lead volume?
• How do we better prepare sales teams to make every conversation count?
• Can alliances and events become a more integrated source of pipeline?
• What should we measure before, during and after an event?
• How do we communicate field marketing’s contribution to the CEO, CFO and sales leadership?

Share one tactic that has delivered results, one metric you no longer believe in, or one problem you would love the room to help solve.

Buffet lunch and informal networking

Harris Suite, Stamford Bridge. Continue the conversations from the morning, catch up with new connections and exchange contact details before the afternoon programme.

8th Talk to the Board: CISO + CSO 360 – From Marketing to the Boardroom

Join CISOs, CSOs and Board Directors for an afternoon of candid, cross-functional discussion.

A rare opportunity to hear how security, risk, resilience and technology are viewed at Board level, and to better understand the commercial realities influencing the people we market to. Question a Board without consequences.

Networking reception

The Directors’ Lounge, Chelsea Football Club. CyberCMO 360 marketers come together with CISOs, CSOs and Board Directors for relaxed networking and conversations that bridge marketing, business and security leadership.